Erwin van Lun MBM Msc

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Boeken van Erwin van Lun MBM Msc

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  Titel: Van Massamerk naar Mensmerk

  Versie: 1

  ISBN: 978-90-754-3244-2

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  Merken werden groot in het massacommunicatietijdperk. Nu de mediacontext verandert, veranderen merken mee. De grootste merken van de komende eeuw zijn minder goed in hard roepen maar des te beter in goed luisteren. Er ontstaan personal brands die informatie, producten en diensten kant-en-klaar op maat leveren aan de individuele consument.

  Personal brand agents zijn de intelligente software representanten van deze merken. Deze agents verschijnen op elk mogelijk beeldscherm . op afroep . en zien er uit als levende wezens, op de langere termijn zelfs als mensen. De consument communiceert met deze mensmerken in een persoonlijke en gesproken dialoog. Zij zijn als maatjes die altijd beschikbaar zijn, waar ook ter wereld.

  Media worden langzaam volwassen en in die volwassen mediacontext van 2015 krijgt de consument eindelijk een echte relatie met merken. Veranderingen komen echter nooit als revolutie maar altijd als evolutie. Dat geldt ook voor merkveranderingen. Wie goed kijkt, kan het mensmerk dus al zien, zij het in embryonaal stadium. Het opgroeien van merken is echter in volle gang en volgt de mogelijkheden van de media. Slimme professionals gebruiken de visie uit dit boek om met hun merken te anticiperen op de toekomst.

Referenties van Erwin van Lun MBM Msc

• Robert de Boer

  "Namens DM vakvereniging DeMeter hebben we Erwin geboekt als dagvoorzitter voor het congres 'De Toekomst van DM'. Dit congres was voor DeMeter zeer vooruitstrevend en groots opgezet.
  
  Erwin heeft niet alleen zijn rol als dagvoorzitter perfect vervuld, hij heeft ook meegeholpen met de organisatie. Pro-actief ging hij aan de slag met begeleiding, voorbereiding, briefing van de sprekers, enz. Het was een zeer geslaagd evenement en ik durf te zeggen dat het evenement nooit deze hoge kwaliteit had behaald zonder de inbreng van Erwin. Hij kreeg een zeer hoge beoordeling van de bezoekers en dat was zeker niet voor niets!"
  
  

  DeMeter

• Erik Triesschijn

  "Op bijzonder inspirerende wijze deelt Erwin zijn up-to-date kennis met de deelnemers."
  
  

  Algemeen Directeur van reclamebureau ARA

• Ferry Fransen

  "De zaal hing aan zijn lippen."
  
  

  voorzitter breed business club ThreeB

• Hans Dorreboom, Director/partner

  "Erwin van Lun? Enthusiastic. A man who gives a content-rich story a modern jacket. A host pur sang. Has the gift as chariman/moderator to integrate other speakers' contributions into a challenging vision!"
  
  

  Van der Hilst Communication

• Rob Kranenbarg, Manager Claims Bodily Injury

  "Erwin is an enthousiastic person, who can tell an interesting story about the future and the future of IT. He tells his story in a funny way and also includes his audience in his story. I recommend him to help think out of the box."
  
  

  Achmea

• Hans Ruinemans, Founding President

  "Erwin is an upcoming, cleverish, young speaker. His contribution to the Professional Speakers Association Holland, of which I was the Founder and first President, has been enormous. He is talented, keeps well track of the latest developments & trends and mermerizes large audiences. I warmly recommend him."
  
  

  PSA Holland

• Chris Middeldorp, General Manager

  "Colleagues who attended a session with Erwin as one of the speakers said: "Erwin is a really inspiring speaker, an expert in understanding and explaining future trends". This was the perfect hint to ask Erwin to speak at a kick-off session with a newly acquired client. Erwin is the kind of speaker that knows how to Involve his audience and get his inspiring message across. I admire Erwin for his broad vision and the transparency of his views on the times to come."
  
  

  VDM advertising

• Tarnya Bohm, Online Marketing Manager

  "I've had the pleasure of attending a couple of Erwin's presentations to Rabobank on the future of brands and marketing. I found that his vision provided some interesting food for thought for marketers looking for different ways to reach consumers now and to start thinking about possibilities in the future. I found Erwin to be an entertaining speaker and his engaging interaction with the audience also helped cement some of the principles he was explaining."
  
  

  RaboPlus (Rabobank International Direct Banking), Australia

• Michiel Maathuis, Business Development & Innovation Manager

  "We loved having Erwin as a speaker to inspire us with his vision of the online world, and how it is changing the way consumers and brands with interact with each other. Erwin really gets you involved in his vision and delivers is in a transparent and enthusiastic way. I would recommend Erwin to anyone looking for a speaker with an inspiring vision, capable of getting his audience, involved and enthusiastic. Erwin is a highly capable speaker and very pleasant person to work with"
  
  

  Achmea

• Jan Bosse, Manager Marketing Strategy & E-commerce

  "Erwin gave a very impressing view on future developments in connecting consumers and businesses. He opened our eyes!"
  
  

  Otto

• Ed Peelen, Professor

  "I have learned to know Erwin as a gifted speaker on Nyenrode with a topical and original message for marketeers."
  
  

  Nyenrode University

• Marcel Buskermolen, Commercial Director

  "Erwin spoke at a congres we organised in the fall of 2008. The goal was to give the visitors a new perspective of the future behaviour of the consumer. Erwin interacts with the audiance and has a lot of knowledge of new technologies. Furthermore Erwin is easy going and takes his job seriously."
  
  

  WDM Netherlands

• Hannah Samuel, Professional Speaker-MC, Author, Reputation Advisor

  "I had the pleasure of hearing Erwin speak at an international speakers summit in New Zealand and was very impressed with his energy and insights. Erwin has a very engaging, welcoming style and is passionate about the role personal branding plays in our personal and professional lives - something very close to my heart! A very talented marketer and speaker."
  
  

  The Reputation Champion

• Valentijn Peters, President

  "Erwin is an inspiring speaker. We hired Erwin for his knowledge about branding (and his book) at a JCI Business Event where he - unexpected - created a new way of speed business dating. Now, in 2008, people who where present at this event, still talk about it as one of the best."
  
  

  Junior Chambre

• Bert-Jan van Rein, Owner and Managing Director

  "He knows to inspire his audience. We like his style very much"
  
  

  Qamel

• Robert de Boer, Owner, Board member

  "Erwin was not just a perfect moderator, he also helped organizing the conference. He pro-actively did the supervising, preparation and briefing of the speakers, and a lot more. It was a very successful event and I would even venture to say that this event would not have had this high quality if it wasn’t for Erwin’s contribution. Not surprisingly, the audience rated him very high!"
  
  

  New Kitd, DeMeter

• Christina Brauer, Board Member, society of communication students

  "There could have been no better moderator for our symposium than Erwin. With his knowledge on the subject he gave us a lot of inspiring input and helped us to structure the content. We also benefited from his contacts to important people in the marketing world. At the day of the symposium Erwin was very helpful all the time and fulfilled his role as a moderator brilliantly. The visitors were fascinated by his stories, amused by his interactions and impressed by his knowledge."
  
  

  University of Twente

• Stefan van Hulten, Scheepens Advertising

  "It was a very last minute assignment, but thanks to Erwin’s enthusiastic help we were able to put together a very complete and inspiring programme voor our client Mandemakers. Erwin even suggested and arranged some speakers which really helped us a lot. The Media Inspiration Day itself was a great success, as of course was Erwin’s own presentation about the future of media, marketing and brands."
  
  

  Owner and Strategy Director

• Wouter de Vries, Sales Consultant

  "Erwin, as a professional speaker, did a good job and was a successful chairman/moderator this evening. He started the evening with his own outlook on the future of (direct) marketing. He made a connection with the audience and turned the various stories of eight different speakers into one coherent whole."
  
  

  WDM Netherlands

• Arnout Hemel, Senior Product Manager Windows Live

  "Erwin is an inspiring speaker and facilitator. I share his views on how brands will evolve."
  
  

  Microsoft

• Polle de Maagt, Co-organiser, New Media Consultant, Marketing & Communications Manager

  "At our symposium Erwin gave a brief overview of the trends and usage of Social Software and Networks for marketers. Enthousiastic speaker, well-prepared with a well-adapted presentation, focused on the creative young people in the audience. Had a huge amount of positive reactions. Erwin, thanx!"
  
  

  Youthwatching, Trendwolves, College of Multimedia (CMM)

• Yvonne de Jager, Managing Director Account Services

  "Erwin's performance was inspiring and entertaining. I'm sure the listeners left with more knowledge on Social Networking than when they came in! You should hire this guy any time you want an expert talking about interactive/digital marketing."
  
  

  Kobalt

• Janko Grassère, Market Development Manager

  "Erwin is a speaker that shows the audience controversies in their way of thinking. He lets the audience experience old things from a new angle and shows them how technology can fullfill their needs in a completely new way. Very interesting; everybody learned a lot!"
  
  

  Intel

• Marc Woesthuis, Managing Director and owner

  "During our Customer Day Erwin van Lun succesfully explored the landscape of brands. Together with the attendees he took everyone on a learning journey with lots of brand examples. The story and presentation were clear, interesting and entertaining."
  
  

  TriMM interactieve media

• Rob van Vroenhoven, Director

  "Erwin gave a very good presentation on the babyfair in Holland with the title 'Brands as tomorrows' educators'. He went indepth in brand agents and personal agents. Leading baby brands such as Pampers, Nestlé, Numico and Prénatal were present. They rated Erwin with an 8."
  
  

  Wij Special Media

• Kathy van Eijkelenburg, Managing director and owner

  "Erwin was a very interesting speaker at a day called 'power to the people' at TriMM Interactive Media. I enjoyed working with him because of his knowledge and the way he talks about it."
  
  

  TriMM interactieve media

• Gijs Hoff, Managing Director

  "At CBW's annually congress for its members (2700), Erwin had the task to interest and inform our members in chain optimization and digitalization. Erwin has succeeded in transmitting the subject in an attractive and understandable manner. The knowledge concerning the virtual world and the possibilities and impact of it is of high level."
  
  

  Dutch association of furniture retailers (CBW)

• Léon Haver, Managing partner

  "Erwin is an enthusiastic, creative speaker, who helps his clients translate his vision of future trends into concrete actions today. He gets a group involved in his presentation, and then naturally moves them into action. So if you need a kick-start for your process, energy to work together, or a common focus for the future: Erwin is your man!"
  
  

  Ontwikkelaarsgilde

• Hans van der Meulen, Chairman Online Marketing Group

  "Erwin van Lun acted as the preliminary speaker at our NIMA (Dutch Marketing Association) dinner. His interactive presentation about the influences brands have on people was inspiring. If you want your event to ‘sparkle’, get Erwin to come."
  
  

  NIMA, Dutch Marketing Association

• Peter Heshof, Co-founder

  "Erwin is a real performer by teaching what he preach. He is an inspirator in the trends in the on-line world, but his true strength lies in indicating the new opportunities for brands."
  
  

  Bloom

• Edwin Van Raalte, Senior Manager

  "Erwin is an excellent speaker with a great vision well beyond the world of web 2.0. He has a unique set of communication, business, IT and strategic skills and is capable to inspire his audience and encourage management to think about strategic brand opportunities and challenges as well as many other marketing and internet related aspects."
  
  

  Rabobank - RaboPlus Australia

• Bart van Zevenbergen, Internet Marketing & E-Business Specialist

  "Erwin is a brilliant speaker with a keen eye for future trends. Interesting views on society, marketing, social interaction, (personal) branding and customer relations. With these views he helps to understand the changes we're going through and what we can do to adapt. Very inspiring!"
  
  

  Robeco

Publicaties van Erwin van Lun MBM Msc

Video's van Erwin van Lun MBM Msc