mr. Ray van den Bel

‘..93% of all corporate social media activities do not result in any return on investment. Too long, companies have followed mere enthusiasm in social media pursuing quantities in ‘followers’and ‘fans’ without any ROI. It is time to refocus, it is time to explore the 7% before the social media bubble explodes..’…that is typically how Ray van den Bel starts his seminars and lectures.

Ray has a very different approach towards social media and corporate dynamics than other internet strategists. Over the years Ray has developed the ‘ETOS’ model for social CRM’©, the ON Network Model© en the E-ROI Model© and has incorporated these lessons for several multinationals and his own social media network which he founded in 2007. By 2009, the influential online magazine web 2.0 Mashable.com named this network as one of the 10 major social networks for 'Professionals and Job Search'. Quickly he became known worldwide as one of the leading strategists and speakers in the field of social media, web 2.0 resources, strategy and communication.

Ray van den Bel's translated his personal experiences and vision in his the social networks het created, based upon the real value of Web 2.0 In his words:

'... Online tools & resources should always serve genuine, real life business, based on a solid ROI. They should never be based on theory and enthusiasm only ..’