Igor Beuker

Igor Beuker is a top-10 trend analist and a popular keynote speaker at national and international conferences. A recognised marketing expert and innovator, Beuker has been giving advice to companies like Endemol, Postbank, Sony, Canon and T-Mobile. He regularly presides conferences with important Dutch speakers. Igor Beuker is founder and managing director of the digital branding agency LaComunidad. He is chairman of the Interactive Advertising Bureau Netherlands (IAB) and teacher Interactive Marketing Communication at SRM. Beuker writes columns for various marketing magazines.

Through stimulating practical examples and lots of humour Igor Beuker shows how brands can anticipate on changing consumer behaviour, social trends and developments. According to Beuker everyday life and media consumption will be increasingly dominated by computers, screens and digital media. In his own inspirational way he explains how brands can claim their positions in the digital era.

Beuker is a trend analist and, more importantly, a realist. He did not foresee a golden future for himself at the international sports marketing bureau where he was employed after graduation. Instead he became marketing director of various stock companies (Scoot, TeliaSonera, mmO2). He combines practical experience with the knowledge he got from postgraduate studies e-Commerce and change management at the Erasmus University Rotterdam.

Beuker knows how to grab the attention of any audience. As a chairman he is the interactive liaison between participants and speakers. He captivates his audience with his energy and humour. As a speaker Beuker challenges existing business models with interesting and innovative examples.