Erwin van Lun MBM Msc
Biography of Erwin van Lun MBM Msc
Marketeer on a Mission
Add Value Today: The only way to survive in the future is to add more value to the lives of your customers. Higher profits, a streamlined organization and motivated employees. Simply by focusing on Adding Value Today.
Futurist, entrepreneur and author Erwin Van Lun MBM MSc. shows you the way to your future. His 2005 book on the future of 2015 contained hundreds of ideas to anticipate trends. Successful organizations used his ideas, and benefit today. Although his future vision has expanded towards 2050 (and beyond), his 2015 vision still makes thousands of business leaders think.
Van Lun knows where it’s all going. His amazing future vision is based on knowledge of advances in technology combined with insights in sociology, psychology, biology, history and even religion. His enthusiastic talks are pack-jammed with outside the box thinking, useful ideas to anticipate the future and tangible best practices from businesses today. Which ideas are truly relevant for me? Which actions should be taken today? And, just as important, what activities should be left out? Change is not only about new ideas, it’s also about letting go of old practices as well. Think about it!
Van Lun is a recognized authority in his field. His book ‘Van Massamerk naar Mensmerk’ (From Mass brands to Coaching Brands), predicting the future of media, marketing and brands in the next decade, was nominated for the Dutch Marketing Literature Awards. His futurist website was nominated for the Dutch Website Awards in ‘best business’, ‘best marketing’ and ‘best design’. He is renowned for his open-mindedness, creativity and focus on results. Everything he does, his books and websites, simply demonstrate the way he thinks.
Erwin has a background in artificial intelligence, brand management and community management. In 1993 he received his first Masters degree from the Delft University of Technology with research on artificial neural networks. After he graduated he worked ten years for IT company CMG and specialized in combining IT with the field of marketing, branding and communication. After he left the company he finished his second Master degree on Brand Management at the Erasmus University in Rotterdam. He was the first to graduate cum laude in this area. His thesis was the basis for his book.
Van Lun is the founder and CEO of Chatbots.org, a worldwide community of people working on artificial conversational humans. One of the key trends he found in his research is the humanization of communication, with humanoid robots, almost indistinguishable from their human counterparts, as ultimate form. Chatbots are becoming highly relevant instruments in the social media space today. Erwin can talk about it for hours, if you allow him to.
He served as the Web strategy manager of GSF, the Global Speakers Federation in 2010, a voluntary job. This website showed that the concept of ‘social media’ is not about media, but about social psychology, an everlasting future-proof concept. He also demonstrated how these insights will help existing organizations move forward.
Erwin has a mission: to help organizations to be valuable in people’s lives. Erwin is convinced that future marketeers strive to help humanity forward (instead of adding value to the shareholders), are community thinkers and have a passion for people instead of money. A long way to go but Erwin persists. Erwin is a Marketeer on a Mission.
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Books of Erwin van Lun MBM Msc
References of Erwin van Lun MBM Msc
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Rob Kranenbarg, Manager Claims Bodily Injury
"Erwin is an enthousiastic person, who can tell an interesting story about the future and the future of IT. He tells his story in a funny way and also includes his audience in his story. I recommend him to help think out of the box."
Achmea
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Hans Ruinemans, Founding President
"Erwin is an upcoming, cleverish, young speaker. His contribution to the Professional Speakers Association Holland, of which I was the Founder and first President, has been enormous. He is talented, keeps well track of the latest developments & trends and mermerizes large audiences. I warmly recommend him."
PSA Holland
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Chris Middeldorp, General Manager
"Colleagues who attended a session with Erwin as one of the speakers said: "Erwin is a really inspiring speaker, an expert in understanding and explaining future trends". This was the perfect hint to ask Erwin to speak at a kick-off session with a newly acquired client. Erwin is the kind of speaker that knows how to Involve his audience and get his inspiring message across. I admire Erwin for his broad vision and the transparency of his views on the times to come."
VDM advertising
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Tarnya Bohm, Online Marketing Manager
"I've had the pleasure of attending a couple of Erwin's presentations to Rabobank on the future of brands and marketing. I found that his vision provided some interesting food for thought for marketers looking for different ways to reach consumers now and to start thinking about possibilities in the future. I found Erwin to be an entertaining speaker and his engaging interaction with the audience also helped cement some of the principles he was explaining."
RaboPlus (Rabobank International Direct Banking), Australia
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Michiel Maathuis, Business Development & Innovation Manager
"We loved having Erwin as a speaker to inspire us with his vision of the online world, and how it is changing the way consumers and brands with interact with each other. Erwin really gets you involved in his vision and delivers is in a transparent and enthusiastic way. I would recommend Erwin to anyone looking for a speaker with an inspiring vision, capable of getting his audience, involved and enthusiastic. Erwin is a highly capable speaker and very pleasant person to work with."
Achmea
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Jan Bosse, Manager Marketing Strategy & E-commerce
"Erwin gave a very impressing view on future developments in connecting consumers and businesses. He opened our eyes!"
Otto
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Ed Peelen, Professor
"I have learned to know Erwin as a gifted speaker on Nyenrode with a topical and original message for marketeers."
Nyenrode University
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Marcel Buskermolen, Commercial Director
"Erwin spoke at a congres we organised in the fall of 2008. The goal was to give the visitors a new perspective of the future behaviour of the consumer. Erwin interacts with the audiance and has a lot of knowledge of new technologies. Furthermore Erwin is easy going and takes his job seriously."
WDM Netherlands
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Hannah Samuel, Professional Speaker-MC, Author, Reputation Advisor
"I had the pleasure of hearing Erwin speak at an international speakers summit in New Zealand and was very impressed with his energy and insights. Erwin has a very engaging, welcoming style and is passionate about the role personal branding plays in our personal and professional lives - something very close to my heart! A very talented marketer and speaker."
The Reputation Champion
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Valentijn Peters, President
"Erwin is an inspiring speaker. We hired Erwin for his knowledge about branding (and his book) at a JCI Business Event where he - unexpected - created a new way of speed business dating. Now, in 2008, people who where present at this event, still talk about it as one of the best."
Junior Chambre
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Robert de Boer, Owner, Board member
"Erwin was not just a perfect moderator, he also helped organizing the conference. He pro-actively did the supervising, preparation and briefing of the speakers, and a lot more. It was a very successful event and I would even venture to say that this event would not have had this high quality if it wasn’t for Erwin’s contribution. Not surprisingly, the audience rated him very high!"
New Kitd, DeMeter
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Christina Brauer, Board Member, society of communication students
"There could have been no better moderator for our symposium than Erwin. With his knowledge on the subject he gave us a lot of inspiring input and helped us to structure the content. We also benefited from his contacts to important people in the marketing world. At the day of the symposium Erwin was very helpful all the time and fulfilled his role as a moderator brilliantly. The visitors were fascinated by his stories, amused by his interactions and impressed by his knowledge."
University of Twente
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Stefan van Hulten, Owner and Strategy Director
"It was a very last minute assignment, but thanks to Erwin’s enthusiastic help we were able to put together a very complete and inspiring programme voor our client Mandemakers. Erwin even suggested and arranged some speakers which really helped us a lot. The Media Inspiration Day itself was a great success, as of course was Erwin’s own presentation about the future of media, marketing and brands."
Scheepens Advertising
Publications of Erwin van Lun MBM Msc
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